In spring, the big room of the team was full of people, and everyone went there for a reason: "Vivienne Tam will send us to the Metauniverse next," everyone whispered.

Not everyone knows what the metauniverse will look like, but many of them think it is very interesting to become part of the fashion show.

The final preparation work has been completed, and the operator and photographer of the surveillance camera are already ready. The service hall fell into darkness, the screen lit up and the female model appeared. Fans perceive that they are at the peak of fashion, contemporary Hong Kong, China, electronic information technology and their own emotions. In such a space, everyone wants to live, learn and integrate into the theme activity energy. "It is still teaching itself," Tan said

Her vision is practical. Tam adds new technology applications to traditional fashion and makes interesting adjustments for every customer - this is also the best quality of the messenger of the universe. Through holding special events and opportunities, she has brought new methods of applying technology and created a new probability industry.

But these are not all: those who have no chance to participate in the performance in person are invited to a special metauniverse, where they can walk out of the red carpet, interact with other virtual special guests, and watch the performance, but this is a new world. Tam wants to send the key audience group of Web2 customers to Web3 interaction. Most of them have never seen Web3 or metauniverse. The guest won a unique metauniverse experience, such as watching her world premiere of 2023 fabric patterns on the platform. They have never got the management permission to browse her design ideas and emotional boards, and participants can also read and participate in them before others

Tam also wants to expand the customer base of Web3. According to her, "All this is about digital transformation, but no one has found the answer in the fashion industry yet..."

Swan Sit, the partner of Tam's metaverse, used to be the director of digital marketing of enterprises such as NIKE (Nike) and Revlon (Revlon), and has always said that none of them wanted pixel-based fashion. Her goal is to create an identical data variety show again and realize the democratic construction of the visit.

"For the past year, I have been thinking about the idea of a mirror system metauniverse clothing show. When I met Vivian, I understood that I finally found the perfect partner.". "I think that Wu Haiying is seamlessly and equally integrated, so we must copy every detail - from the room design, the skyline of New York City, and even the pictures and lighting effects of paparazzi. My hope for the future is that no matter where you choose and how you happen, you are relatively equal."

Kerry Chrapliwy, founder of WOND3R, and Tam jointly developed HP digital clutch, NASA-inspired fashion series products, collaboration with Gemini's NFT center, and its current metauniverse. "Vivienne's design language is infinite," said Chirpliwy. "Everyone has always wanted to promote the fashion field, whether based on technology or work experience, it is currently Web3. This is what we have done." And this is what Tam activity has done, from participating in the confirmation, giving her the iconic zodiac sign for all customers, to the portal of Ari Abdul, the art master of the research group of the well-known people's program owner Hard 8. Web3 celebrity Crypto Megan visited special guests on the digital red carpet, while DJ Rhea Raj officially started the live broadcast of the evening show.

Sit said: "We are particularly grateful to our own strategic consultants Meredith Morris, Metaverse service platform Vatom and its interior designers Aleph Branch, Ruby and Propy, who helped us create a pioneering experience.".

The guests didn't leave until the last call from the security department. It is very likely that not everyone knows that they have entered the metauniverse, but they do realize this and are associated with it. After all, the application of new technology will only be valuable after it is put into action. It's great to have an interior designer do this.

Anastasia Sindrinevskaya

Used for media query

Jingdong Enterprise

NYFWVivienneTam@ledecompany.com

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About Vivienne Tam

Vivienne Tam is an international designer, famous for its cultural and artistic highway bridges, the design theory of combining China and the West, and the pioneering worldwide collaboration of combining fashion and technology. Tam effortlessly integrates the fundamental causes of her culture and art with the modernist design vocabulary famous for its expressiveness. He is the author of the award-winning book China Chic. Her collection is stored in the permanent archives of the world's most famous library, including the Metropolitan Museum of Art in New York City and the Victoria and Albert Museum in London, England. Her recent exhibition at the Metropolitan Museum of Art and Fashion Institute is "China: Through the bathroom mirror"

About Hong Kong's International Economic and Trade Service in New York City

The Hong Kong International Economic and Trade Service of China, located in New York, is the official symbol of the government of the Hong Kong Special Administrative Region on the West Coast of the United States. Its important tasks include promoting and strengthening the economic development, trade and cultural ties between Hong Kong and 31 continents in the eastern region.

About Cyberport

Cyberport is the flagship enterprise and entrepreneurship incubation base of local electronic information technology, with more than 1900 VIPs, mainly including more than 800 on-site startups and nearly 1100 off-site startups. It is managed by Hong Kong Cyberport Management Co., Ltd., which is wholly owned by the government of the Hong Kong Special Administrative Region. The vision of Cyberport is to become an electronic information technology center, thus creating more impetus for Hong Kong's economic development. Cyberport is committed to fostering a vibrant high-tech ecosystem by cultivating talents, promoting entrepreneurship, applying start-ups, promoting industrial development according to the strategic cooperation agreements with local and international partners, and accelerating the strategic transformation of public and stakeholders, Integrate the Internet economy and traditional economy.

About Swan Sit

Swan Co is a consulting and management company specializing in integrating Web3 into brand and scale selection. Swan Sit was selected as "100 well-known women" of Entrepreneur magazine, "NFT100" of NFT Now, "unstoppable industry", "highly creative women", "Web3 top women" of Blockster, and brand innovators "under the age of 40"