Gotta Go Slow: 'Sonic' Creator Sega Rethinking Crypto Games, Won't Use Major IP

Sega co-COO Shuji Utsumi says the gaming giant is pulling back on blockchain plans, calling play-to-earn games "boring."

• 2023-07-08
• Shuji Utsumi Sega Sonic the Hedgehog

Sega Pulls Back From Blockchain Gaming as Crypto Winter Persists

(Bloomberg) -- Sega Corp., the gaming studio once regarded among the staunchest advocates of blockchain gaming, is pulling back from an arena devastated by the global crypto industry meltdown.Most Read from BloombergMeta’s Threads App Draws Millions Seeking a Twitter AlternativeStocks Stumble as Traders Turn to Payroll Data: Markets WrapUkraine Has Caught Up With Russia’s Tank Numbers, Data SignalZuckerberg’s First Tweet in 11 Years Is Playful Jibe at MuskNYC Air Quality Drops to Unhealthy Level

• 2023-07-07
• Bloomberg News Bloomberg Shuji Utsumi Sega technology