Crypto firms back off Super Bowl commercials following FTX collapse

Cryptocurrency firms will stay on the sidelines of this year's Super Bowl after they were featured prominently during the big game's commercial breaks a year ago.

• 2023-02-13
• Larry David Super Bowl Super Bowl ads FTX FTX Steph Curry Tom Brady LeBron James

I’m Glad There Are No Crypto Super Bowl Ads: Here’s Why

Sportswashing and crypto company hubris are no longer in play in Super Bowl commercials this year. And that's a good thing.

• 2023-02-13
• Super Bowl commercials National Football League Super Bowl LeBron James spectacular failures Qatar

Super Bowl LVII ad watch: less crypto, more beer

One thing viewers can expect from Super Bowl LVII: more beer commercials.

• 2023-02-08
• Super Bowl ads Budweiser Clydesdales Super Bowl beer commercials Budweiser Bill Murray Lebron James Rob Gronkowski Erving

Crypto Brands Reposition Themselves in Wake of FTX and Market Tumble

Once crypto was marketed as the transgressive future of finance. Now its message is simpler: dependability, transparency and trust. As one crypto chief put it: ‘Boring is not bad.’

• 2023-02-07
• FTX bankruptcy filing OKX FTX bankruptcy campaign Super Bowl LVII Super Bowl Super Bowl ad

Will There Be Crypto Ads in the Super Bowl This Year?

Crypto firms gobbled up airtime in 2022, but they will be significantly less visible this time around.

• 2023-02-07
• Super Bowl LVII Super Bowl Super Bowl LVI Coinbase Limit Break digital asset Cincinnati Bengals advertisement Los Angeles Rams Scottie Barnes Kansas City Chiefs Philadelphia Eagles Kyle Lowry

Crypto ads will vanish from the Super Bowl as the fall of FTX weighs on the industry’s reputation

Last year’s Super Bowl featured commercials from four crypto companies.

• 2023-02-07
• FTX Super Bowl LVII Super Bowl ads Philadelphia Eagles Crypto Bowl Kansas City Chiefs internet companies Scottie Barnes

Watch Super Bowl 2023 ads and trailers: more ‘Caddyshack’ and ‘Clueless’ than crypto

Unlike last year, don't expect to see many spots hawking crypto companies, especially after the FTX collapse.

• 2023-02-04
• Super Bowl ads Rodney Dangerfield Caddyshack Super Bowl Alicia Silverstone traditional companies Bill Murray Boston Red Sox New York Yankees Boston