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Addressable Raises $7.5M to Enable Web3 Companies to Acquire Users at Scale
- chainwire
- 2023-02-01
- 3053
- NEWS
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Summary:Addressable, an innovative end-to-end solution for Web3 marketing, announced today that it secured $7.5 million in a seed funding round, led by Viola
AddressableWeb3 advertising marketing independently innovated end-to-end solutions, announced today that it obtained US $7.5 million in seed round financing led by Viola Ventures and Fabric Ventures, with the participation of Mensch Capital Partners and North Island Ventures. This fund will be used to accelerate the selection and expansion of first-class Addressable solutions, including the integration of other blockchains and social media.
Dr. Asaf Nadler, co-founder and chief scientist of Addressable, said: "Marketing promotion is to focus on your audience, but because the data encryption wallet is anonymous, Web3 marketers rarely know the age of their audience, China or purchase history.". "In response to the secret name, our own solution allows Web3 marketers to combine the secret name blockchain audience with social media theme activities, and finally solves the main obstacle to the improvement of Web3 today."
Addressable's SaaS solution provides a powerful service platform for the Web3 sales team, which can match blockchain activities with social media materials, run theme activities and more effectively target new audiences. Compared with the use of existing web2 tools, such precise positioning can reduce the acquisition cost. In an era when traditional Web2 promotional activities will no longer be reasonable, leading Web3 companies such as Polygon, Bancor, Immutable and Krypton have now used Addressable's expertise to gain new customers.
Leon Stern, head of growth of Polygon, said: "In the period of Web3, the key obstacle to improvement is that marketers can't deliver their information to the overall target audience because they don't know them very well." Polygon is an addressable customer. "Most customers don't care about Discord - these people need to attract their attention efficiently on social media. This is the meaning of Addressable."
Addressable was created by Dr. Tomer Sharoni, Tomer Shlomo and Asaf Nadler. They are experts in the field of data statistics and analysis, and have published more than 20 articles on blockchain, machine learning algorithms and big data.
Addressable CEOTomer Sharoni said: "We can see that more and more Web3 enterprises invest in the growth of users who are worthless and sustainable through social media projects. Basically, all users spend their time on social media.". "Your unique ability to accurately position Web3 audiences on social media is a missing part of Web3's widespread adoption. In today's blockchain ecosystem, you are the only Web3 marketing and SaaS service platform to deal with the problem of large-scale user acquisition."
Richard Muihead, chairman and managing partner of Fabric Ventures, said: "In the past turbulent year, efficient user acquisition has become a key focus of Web3 business.". "Addressable's Web3 online marketing platform provides an attractive market opportunity for all Web3 business processes, and uses the user-oriented approach that this field aspires to. We are very happy to participate in Addressable's journey and sincerely invite them to join the Fabric family".
Omry Ben David, general partner of Viola Ventures, said: "The solvable problem has overcome a huge problem for web2 and Web3 enterprises who want to know more about Web3 audiences.". "Its service platform enables marketers to connect the blockchain data on the chain and the social media account off the chain, and use precise positioning to reach a clearer target group, so as to achieve a higher ROI and conversion rate. In addition to the first-class founding team, I always believe that Addressable is more suitable for the type of marketing local variables in web3 of leading cadres".
Addressable is an innovative end-to-end Web3 marketing solution. The company's first-class SaaS platform provides a powerful service platform for the Web3 sales team, which can match the blockchain activities with social media materials and effectively target new audiences. Addressable is a trusted partner of leading Web3 enterprises including Polygon, Bancor, Immutable and Krypton. Addressable was founded by Dr. Tomer Sharoni, Tomer Shlomo and Asaf Nadler, the authoritative experts in data statistics and analysis, and raised US $7.5 million in the seed equity financing round led by Viola Ventures and Fabric Ventures.Disclaimer:As an open information publishing platform, shilian only represents the author's personal views and has nothing to do with shilian. If the article, picture, audio or video contains infringement, violation or other inappropriate remarks, please provide relevant materials and send it to: 2785592653@qq.com.
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