Many people think that the definition of the metaverse is too abstract, meaning that we can't imagine what will happen in the future, just as we couldn't imagine the level of Internet communication 40 years ago. I think the metaverse can be visualised as the following scenario. Entering the metaverse is like opening a huge door, behind which there are countless separate rooms, each of which is a theme world of individual activities. You can see, hear, touch, smell, and even exceed the laws of physics. In such world, I would be a passer-by, and I would move in and out of the metaverse and the real world at will. In fact, after the popularization of smart phones, people are already at the edge of the metaverse world. Their mobile phones are the door, and the apps inside are independent worlds. The metaverse is a 3D picture that allows you to be reborn immediately, as if you are in the metaverse.

The planters of the metaverse

Let's take a look at the layout of the metaverse. Let's take a look at the distance between the metaverse and their actions.

The structure is that after Facebook announced its name change to META, a war with reference to the universe has officially entered the public's attention, and Facebook is undoubtedly one of the protagonists in this war. Besides the name change, they have also carried out key operations: A special product development team was established, and several VR companies gradually built Oculus. Actively out of virtual currency, try to become a new era of credit publishers. Microsoft, another Internet giant, is willing to do layout, and they focus on traditional personal advantage industries and offices and games.

From the release of Homeless MESH TEAMS and other package products, we can see that Microsoft focuses on moving the existing OFFICE series of mobile software products to the metaverse world to create a virtual working environment with more sense of reality. In gaming, Microsoft is quickly building up customers with a series of immersive games.

Among the large high-tech factories in China, Tencent is the representative company involved in the universe. Among them, the high investment in the first share of the Metaverse ROBLOX, as well as the secret revelation of the Jiyan team's 3A grade metaverse mobile game, all show that Tencent's official ambition can not be held back. China's meta-universe industry report shows that Tencent official in the meta-universe industry is to take the approach of project investment in the head of the enterprise, in vain to build their own industrial group with assets. In addition to these companies, there are some enthusiastic participants in SPACE, and the logic of what they are willing to do divides them into high profile and LOW profile.

The high-profile representative company Facebook

High profile representatives include Facebook, Microsoft, Tencent and Massive Engine.

What these companies have in common is that they dominate the application side, with huge amounts of customers and data. A lot of his technology around the city is focused on end devices, specific content, community marketing, customer level. Because of the customer facing, so this kind of company, the total traffic peak of the dilemma is also the most immediate.

As of the fourth quarter of 2021, Facebook's daily live count was 1.93 billion, and monthly live count was 2.91 billion, with no improvement in the three quarters compared with the same period last year. As a result, WeChat's monthly live count in the third quarter of 2021 reached 1.263 billion. Equating to the entire population already spread across the country, this data shows that there's actually not much room for growth in all app stores. In addition, his technical river and relatively easy to be corroded by the other party, better than the total flow of Taobao platform to occupy.

Because for consumers, there are many homogeneous apps, and there is little difference between what you use and what you use. So real customer contact, it's not that high. Therefore, the use of the end of the dominant side of the fence again and the enemy, competing for the stock of customers. On the one hand, these would-be app stores are trying to make enough space for admission tickets before the French New wave arrives in full force, giving them a huge space to rise.

Low-profile entering the metaverse on behalf of Amazon platform

Amazon, Google Search, Apple, Nvidia graphics cards, etc. Different from high-profile, this kind of company is inclined to infrastructure in the era of mobile Internet, and its core advantages are more focused on hardware configuration, computer operating system, cloud technology and artificial intelligence technology. There are few market participants, so it is quite possible to make profits at this stage.

On the other hand, the skills they need are needed to build the metaverse, and they've been in the business for a long time. So it's smart for such companies to keep their core technologies under wraps. We can see that the amazon platform and Google search focus areas, a lot of focus on cloud computing technology and intelligent AI level, to calculate the rate of guarantee for RMB universe, apple nvidia graphics focus more to chip in the terminal hardware system development and AI, go all out to build commercial building door to meta-universe.

Through the above analysis we can clearly see that global giants, either not high-profile or low-profile, meta-universe are being layout, the difference only lies in the differences in emphasis and tone, but for the arrival of the world must see meta, how can they so much strength, that is what makes them have the courage to take a fancy to meta-universe, to support the resolution? Is there huge room for profit growth at the capital level? The objective truth must not be so simple.